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45 Best Christmas Greetings for Customers in the USA (2026)

45 Best Christmas Greetings for Customers in the USA (2026) Sending Christmas greetings for customers is one of the simplest, highest-impact things an American business can do each December. A thoughtful holiday message turns a one-time buyer into a loyal regular and reminds your audience that real people stand behind your brand. Whether you run a small boutique in Austin, a dental office in Columbus, or a nationwide e-commerce store, the right words build goodwill that carries straight into the New Year. Below you will find 45 original, copy-ready Christmas greetings written specifically for US customers and clients. They are sorted into five categories — warm and professional, short lines for email newsletters, thank-you-focused messages, funny and lighthearted notes, and special greetings for your VIP and loyal clients — plus six practical tips for writing a customer Christmas card that actually gets read. Each greeting is written in US spelling and tuned for an American audience...

15 Best Things to Do at Christmas in Augsburg (2026)

15 Best Things to Do at Christmas in Augsburg (2026)

Christmas in Augsburg is Bavaria's best-kept Advent secret. In a city holding Christmas markets since the late 1400s, the season feels older and more local than in nearby Munich. Frohe Weihnachten — Merry Christmas — echoes across Rathausplatz as Glühwein (mulled wine) and roasted almonds scent the winter air.

Augsburg's Christkindlesmarkt is among Germany's oldest Christmas markets. A council decree dated December 22, 1498, proves the tradition was already thriving then, when it was called the Lebkuchenmarkt and served the gingerbread bakers' guild. Its crown jewel is the Engelesspiel (Angel Play): costumed angels appearing in the windows of the Renaissance town hall.

Visiting with children, planning a romantic weekend, or traveling Bavaria on a budget? Augsburg's Advent feels handcrafted, not mass-produced. Here are 15 ideas for Christmas in Augsburg in 2026, plus the best seasonal food, sights beyond the market, and honest planning advice.

Last updated: October 9, 2026

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Augsburg Christkindlesmarkt at dusk — illuminated town hall, Perlachturm and glowing market stalls on Rathausplatz

The Angel Play: Augsburg's One-of-a-Kind Advent Tradition

No other German Christmas market has anything like the Engelesspiel. On weekend evenings, 23 young women dressed as angels appear in the town hall windows, playing classical music in a tableau inspired by the altar angels of Hans Holbein the Elder. Below them turns an eight-meter Engelespyramide (angel pyramid).

The Angel Play runs at 6:00 PM on Fridays, Saturdays, and Sundays. Treat it as your visit's finale: the square fills early, so claim a spot by 5:30 PM with a warm mug, and spend the quieter afternoon on the stalls and side streets.

The 15 Best Things to Do at Christmas in Augsburg

Fifteen ideas for an Augsburg Christmas, each chosen for this guide.

  1. Watch the Engelesspiel from the heart of Rathausplatz. The Angel Play is the unmissable moment: music begins, the town hall windows fill with angels, and the whole square falls silent.
  2. Climb the Perlachturm for an Advent panorama. The 70-meter tower with its onion dome and carillon watches over the market; its 261 steps reward you with the old town in holiday lights below.
  3. Stroll the Märchenstraße wide-eyed. The Fairy Tale Street along Philippine-Welser-Straße turns shop windows into animated storybook scenes that delight children and adults alike.
  4. Visit the Fuggerei in Advent quiet. The world's oldest social housing complex, founded in 1521, feels almost monastic in December, its lanes strung with lights.
  5. Step inside the Goldener Saal. The town hall's Golden Hall, with its dazzling coffered ceiling, hosts Advent concerts each season — even a short guided visit is unforgettable.
  6. Book the Augsburger Puppenkiste. Augsburg's famous marionette theater, running since 1948, stages beloved Christmas puppet shows every December.
  7. Eat your way down the Sternenweg. The Path of Stars holds the densest cluster of regional food stalls — follow your nose from one Swabian specialty to the next.
  8. Hunt for handmade crafts, not souvenirs. Augsburg's stalls lean toward genuine craftsmanship: hand-carved wooden ornaments, locally thrown ceramics, traditional wooden toys.
  9. Ride the Christkindltram. The city decorates a tram for Advent and runs it on rotating lines, all lit up inside and out — a small, free thrill.
  10. Hear an Advent concert in the cathedral. Augsburg Cathedral, with its famed 12th-century stained glass, and the Basilica of St. Ulrich and Afra host seasonal choir music with glorious acoustics.
  11. Take the 40-minute train to Munich for a market comparison. Few places let you compare two great Christmas markets in one day: Marienplatz in the morning, the Angel Play in the evening.
  12. Plan a fairytale day trip to Neuschwanstein or Rothenburg. Both the storybook castle and the medieval walled town make easy winter day trips from Augsburg.
  13. Try Eierpunsch after your first Glühwein. Move beyond classic mulled wine to Eierpunsch, a creamy egg-and-wine punch like German eggnog, or a warming Kinderpunsch for the kids.
  14. Keep your market mug as a souvenir. You pay a small Pfand (deposit) of a few euros per drink; return the mug for your money back, or keep it — every year's design is a collectible.
  15. See the Rathaus become a giant Advent calendar. On market weekends the town hall facade turns into an illuminated Advent calendar — the perfect final photo.

For Families

Center the day on the children's market near Moritzplatz and the Märchenstraße, arrive early afternoon to dodge evening crowds, and book the Puppenkiste ahead — December shows sell out.

For Couples

Augsburg is most romantic after dark: the Angel Play under the floodlit town hall, a slow Glühwein stroll down Maximilianstraße, and an Advent concert in the Golden Hall or cathedral.

For Budget Travelers

The market is completely free, making Augsburg one of Bavaria's best-value Christmas destinations. Eat at the Sternenweg stalls, use Park and Ride lots with the tram, and consider basing in Munich with a regional day ticket.

Steaming Glühwein mugs, roasted chestnuts, Lebkuchen hearts and Zwetschgendatschi plum cake at an Augsburg Christmas market stall

What to Eat and Drink: Augsburg's Christmas Market Food

Augsburg has its own plum cake, its own style of pretzel, and a sweet St. Nicholas figure unique to the city — arrive with an appetite.

Start with Zwetschgendatschi: juicy plums on light, fluffy dough, best eaten warm. The Augsburger Brezen is a doughier, softer pretzel made for butter, and the Dambedei is a sweet doughy bishop figure sold for St. Nicholas Day. For savory cravings: Krautschupfnudeln (potato dumplings pan-seared with sauerkraut) and the Augsburger Rote, a local skinless sausage grilled over wood fire in a crusty roll. Finish with crisp Kartoffelpuffer and apple sauce, soft Lebkuchen hearts, or Schmalzkuchen dusted with icing sugar — with regional Glühwein, whose recipe changes stall to stall.

Beyond the Market: Christmas Sights Around Augsburg

Augsburg is one of Germany's oldest cities, and its Advent charm reaches well past the stalls — give the old town at least half a day.

Begin at the Fuggerei, the 16th-century housing complex where residents still pay a symbolic annual rent, then warm up inside Augsburg Cathedral beneath its medieval stained glass. Art lovers should see the Schaezlerpalais and its rococo ballroom. In the evening, walk Maximilianstraße as its fountains glow. With a second day: Neuschwanstein Castle in snow, or Rothenburg ob der Tauber, the perfectly preserved medieval town.

Planning Your Visit: 2026 Dates, Hours and Getting There

The widely reported provisional 2026 season runs November 23 to December 24, 2026, with the Angel Play on Fridays, Saturdays, and Sundays at 6:00 PM. These are provisional — confirm official dates and hours on augsburg.de before booking travel.

Typical recent hours: Sunday–Thursday 10:00 AM–8:00 PM, Friday–Saturday 10:00 AM–9:30 PM, closing 2:00 PM on Christmas Eve. Admission is free. Augsburg is under 40 minutes by direct train from Munich, and Rathausplatz is about a 15-minute walk from the main station. Drivers should use Park and Ride lots and the tram. For an overnight stay, look along Maximilianstraße and around Fuggerplatz — and book early, since December weekends fill fast.

Frequently Asked Questions

When is the Augsburg Christmas market in 2026?
Provisionally November 23 to December 24, 2026, closing 2:00 PM on Christmas Eve. Confirm official dates on augsburg.de.

What is the Engelesspiel?
Augsburg's signature Advent event: 23 costumed angels appear in the town hall windows to classical music, inspired by the altar angels of Hans Holbein the Elder. It runs at 6:00 PM on Fridays, Saturdays, and Sundays.

Is the market good for children?
Yes — among Bavaria's most family-friendly. Highlights: the animated Märchenstraße windows, the children's market near Moritzplatz, and Christmas shows at the famous Augsburger Puppenkiste.

Can I day-trip from Munich?
Easily. Direct trains take under 40 minutes, and the market is about 15 minutes on foot from Augsburg's main station. Many visitors pair Munich's Marienplatz market with Augsburg's Angel Play in one day.

What food is Augsburg famous for at Christmas?
Zwetschgendatschi (signature plum cake), the doughy Augsburger Brezen, the St. Nicholas Dambedei, and the wood-fired Augsburger Rote sausage — with regional Glühwein, of course.

Is admission free?
Yes, the Christkindlesmarkt is completely free to enter. You pay only for food, drinks, and gifts — plus a small refundable Pfand (deposit) on drink mugs, which you may keep as a souvenir.

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